Shopify is a well marketed e-commerce platform that allows merchants to sell their products and services without having to have any initial investment. They charge a monthly fee between $29 and $299 per month, depending on the level of features you need. Plus, they also charge around 2% for each transaction that occurs on your website. For an entry-level website, this seems like a great deal, and it is! But, Shopify is a system that is specifically designed to trap their users into using their systems and paying their fees. The longer you use Shopify, the more invested you’ll be, and you won’t be able to leave. As a logo design and online solutions service, we would never recommend an e-commerce system like Shopify, because in our opinion, it sucks. Here are 5 reasons why Shopify absolutely sucks.
1 ) YOU DO NOT OWN YOUR WEBSITE.
You do not own your website when you use Shopify’s e-commerce platform. You may own your images and text, but you do not own the code, the hosting, or the system. Should you decide to leave, you will not be able to take your website with you. Shopify’s platform works like a “leasing” system, and not a pay-to-own system. When you walk away from Shopify, you walk away from your website, and you’ll need to start building all over agian. Shopify is a closed platform. There are limited product variations, no sub-categories, no options to migrate, and there is nothing you can do about it.
WooCommerce offers the freedom of open source. You have full code access and ownership, the option to customize any aspect of your site, and can integrate any service – with complete control. Want to change something? You can.
2 ) DEVELOPMENT IS EXPENSIVE.
Shopify runs on a proprietary content management system, which means that the cost of customizing your website’s look, features, and functionality can be extremely expensive. For moderate level changes, a Shopify developer will charge between $4,000 and $10,000. For the cost of this development, you could have developed your own customized website! The monthly cost of $299 per month may seem cheap, but should you need tailored features added to your website, it will cost you more than a pretty penny.
3 ) YOU CAN’T CONTACT THEM.
There is aboslutly no way to contact shopify if you have a problem. No email, chat or any way to find them, so if you have any problems with your website, sales, billing you are on your own. Even is they shut your shop down, you can’t contact them. Anyone who is in business knows how important it is to be able to contact somone if you have problems.
4 ) PLUGINS AND INTEGRATIONS ARE OVERPRICED.
Shopify plugins and integrations are very pricey in comparison to plugins and integrations to an e-commerce platform like WooCommerce. If you’re looking to add a variety of plugins to your Shopify site to help increase conversions or inventory management, then you’re going to be paying far more than the entire Shopify service.
5 ) CONVERSION OPTIMIZATION SUCKS.
The purpose of an e-commerce site is to convert users into customers. Throughout the process, there are always issues that separate users from becoming your customers. This could be the speed of your website, a chaotic layout, a confusing navigation, an over-complicated check-out process, or even lack of trust. Shopify makes fixing conversion rates very expensive. You’re going to need a mix of plugins and custom development, which will both be extremely expensive, and in-turn, may not boost your conversions enough to even cover the costs of fixing one issue.
All in all, Shopify is a platform that is designed for one purpose: the start-up. The start-up business is usually fearful of the lifespan of their business, and don’t want to incur large costs to benefit their business up-front. However, after the start-up period, Shopify does not actually help you to grow your business. The increasing costs and inability to customize the platform make Shopify a real disappointment for a growing brand. Shopify’s marketing is all smoke-in-mirrors, in that you’re actually paying more than you would pay for a 100% custom e-commerce website design, but you’ll do it over time, so it is not as noticeable. For the price of 2 years worth of Shopify Fees, Development, and Plugins, you could have yourself a brand new custom website that you own!
When you use woo commerce to build your site, you will have way more control over your images, text, billing, payment gateways, thye set up and more.
LOOKING TO GET YOUR BUSINESS ONLINE OR START A WEBSITE?
Don’t get left behind!
Businesses are waking up and realizing that online is the future. Your website has become a reflection of your business. It is the first place everyone goes today, before purchasing. If it’s old and unorganized, they move on.
The problem is that you may not know where to start. There is so much involved from building your website, marketing, to social media and more. There are many websites that will do it for you for thousands of dollars. They build it and either charge huge monthly fees, or leave you on your own to figure it out. For those new to an online business, this is very daunting and most give up. We can help you improve your image and presence online!